Short answer: yes. ACE Arte and ACE Parkway 2.0 are two names for the same ACE Group project in Sector 150, Noida. If you have been sent a rate card under one name and a brochure under the other, you are looking at one development, not two.
Status note: ACE Arte is UP-RERA registered under UPRERAPRJ528653/07/2026. Whichever name a quote arrives under, verify the registration yourself at up-rera.in before paying anything.
Why there are two names
ACE Group already has a completed project in this sector called ACE Parkway. When a developer builds a second project in the same location, the market often labels it as a sequel — "Parkway 2", "Parkway 2.0" — because that name carries the recognition of the delivered one. Channel partners pick the name up because buyers search for it.
Meanwhile the project has its own brand identity, ACE Arte. Both names circulated during the pre-launch period, before registration anchored the project to a single official label. The project is now registered with UP-RERA as UPRERAPRJ528653/07/2026.
Do not confuse it with the original ACE Parkway
This is the distinction that actually matters, and it is easy to get wrong.
| ACE Parkway (original) | ACE Arte / ACE Parkway 2.0 | |
|---|---|---|
| Status | Completed and occupied | New launch, under development |
| UP-RERA | Registered (UPRERAPRJ4514) | Registered (UPRERAPRJ528653/07/2026) |
| Possession | Available now | Not yet commenced |
| What you buy | A finished apartment you can inspect | A plan, at a launch-phase rate |
If someone quotes you "ACE Parkway" without a number, ask which one they mean. The risk profile of the two is completely different: one is a resale or ready-inventory purchase you can walk through today, the other is an under-construction commitment with delivery risk.
What the naming means for you practically
- Compare like with like. Two quotes under different names may be the same unit from two channel partners. Compare the all-inclusive cost, not the headline rate.
- The price should not differ by name. Buyers pay developer-set pricing regardless of which partner they came through. If one quote is materially higher, ask why.
- Search both names. Reviews, discussions and listings are split across both labels, so searching only one gives you half the picture.
- Registration settles it. The project is registered under UP-RERA UPRERAPRJ528653/07/2026. The registered name is the authoritative one, and it is what will appear on your agreement.
The project, under either name
| Particular | Detail |
|---|---|
| Developer | ACE Group |
| Location | Sector 150, Noida |
| Project area | ~15 acres |
| Towers | 11 |
| Total units | ~790 (~53 per acre) |
| Sizes | 1,900 / 2,600 / 4,400 sq.ft |
| Bedrooms | 3 / 4 / 4.5 |
| Launch-phase rate | ₹16,995 per sq.ft + other charges |
| Launch rate | ₹21,995 per sq.ft + other charges |
Figures are indicative and subject to change. Sizes are tentative and not yet confirmed RERA carpet areas.
One thing worth doing
Because the delivered ACE Parkway sits in the same sector, you can walk through the developer's finished work before committing to the pre-launch. Very few pre-launch buyers get that. Take the opportunity — look at how the common areas, lifts and finishes have held up after occupation. It is the most useful hour of due diligence available to you here.
Getting quotes under both names?
Send us what you have received and we will tell you plainly whether it is the same inventory, and how the all-inclusive numbers compare.
Frequently asked questions
Is ACE Parkway 2.0 the same as ACE Arte?
Yes. Both names refer to the same ACE Group project in Sector 150, Noida. The Parkway 2.0 label is used because it follows the developer's original ACE Parkway in the same sector.
Is ACE Parkway 2.0 the same as the original ACE Parkway?
No. The original ACE Parkway is a completed, occupied and RERA-registered project (UPRERAPRJ4514). ACE Arte / ACE Parkway 2.0 is a separate, newer project registered under UPRERAPRJ528653/07/2026.
Which name will appear on my agreement?
The name under which the project is registered with UP-RERA, registration number UPRERAPRJ528653/07/2026. That is the authoritative name; the other is a marketing label.